Each month we invite our strategic partners to create a guest blog post.. This post is from Nancy Rogers at The Source for Training. The Source for Training focuses on developing highly effective admissions teams. Enjoy!
I’m sure we all agree that our industry has been through many changes in this past year. Unfortunately, however, many of those things have been out of our control. So, let’s take a moment and look at what we do control that hasn’t changed: the desire to provide quality education, the need to follow a proven admissions process, to train and retrain, to build value to the education, to track conversions accurately and to reach the institutional goals.
Having worked most positions within a college, I can understand how hectic it can be. As the Director of Admissions or Campus President, I even hesitated leaving for lunch; most often, I did not. Even though my days were long, I felt too busy to take the necessary time and evaluate what was working and what was not. Instead, I counted on the information provided to me, not from asking enough questions or digging deep enough to uncover the real issues. I learned a lesson I will never forget, and that is the definition of insanity: “Doing the same thing over and over again and expecting better results.”
It is crucial to schedule some time and ask yourself the following: When was the last time I evaluated my entire admissions process?
It is crucial to schedule some time and ask yourself the following: When was the last time I evaluated my entire admissions process? What is our training policy for both new hires and existing personnel? When did I last review/analyze our marketing strategy? What is the length of time between receiving a lead and a representative attempting to connect? What is our connection rate? How can we improve?
So, is it time to focus on what we control? Let us help uncover your areas of opportunity so together; we can make a differ
With your success in mind,